In the early days of airline supplies, airline food service was severely hampered by low-altitude turbulence. It was only as aircraft design improved, with the advent of the jet airliner, that the meals served didn’t end up on passengers’ laps. The introduction of frozen meals and ovens on board aircraft did coincide chronologically. However, did you know that in-flight food products become quite bland at high altitudes and that airline food products have to be specially designed to reflect and counteract this?

As the demand has increased, the business of airline catering has become contracted out to specialist catering companies. These companies have organised their own purchasing, production and delivery of a vast number of items to the aircraft, including the airline catering disposables in which the in-flight supplies are packaged and served. Today a jumbo jet may have as many as 42,000 separate items loaded onto it for a single long-haul flight. Information technology systems and software play a large part in the success of the undertaking and have had a huge impact.

It is significant that the budget airlines have not dispensed with in-flight catering in their drive for economies, but have simply started charging for it! in-flight disposable cutlery and napkins are also disposable for reasons of hygiene, reducing the weight carried and storage space required.

From a marketing point of view, in-flight catering disposables do provide an opportunity for advertising revenue and for brand identity.

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