Grand Hotels

National Report–Competition among hotels for season business is expected to be at a fever pitch, which means travelers won’t hit to look farther to find a good lodging deal.

Most major hotel chains are offering value-based season promotions to take advantage of the already brawny leisure travel demand, which is expected to build as the season approaches. Luring guests with packages that allow free breakfast, coupon booklets and a free night’s stay, hotels are in heated rivalry for the anticipated, and coveted, incremental pass business this summer.

“Americans view their pass as a birthright, particularly in this day and age when chronicle is so hectic, said Kevin Kowalski, v.p., brand management, Crowne Plaza Hotels & Resorts. “We anticipate brawny season leisure travel obligation and hit created a information based on research and trends to investment that demand.”

Hoping to investment the popular trend of long weekend trips, Crowne Plaza will be rolling out a season marketing campaign, Buy 2, Get 1 Free, which will offer guests a third night’s stay free after purchasing the first two nights. The promotion, which runs through August and will be marketed mainly through direct mail and e-mail, ran successfully terminal season and was brought back because of its brawny value message, Kowalski said.

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